Caribbean Cruise Destinations Are Increasingly Competing as Brands

For decades, Caribbean cruise competition was largely shaped by geography, climate and itinerary logistics. Ports competed for ship calls, destinations promoted beaches and weather, and cruise itineraries often relied on the broader appeal of the region itself. But the latest Travel & Cruise Magazine published by the Florida-Caribbean Cruise Association (FCCA) suggests the competitive landscape […]
Seatrade Cruise Global 2026. Redefining luxury at sea: how Aman is shaping the ultra-luxury yachting segment

At Seatrade Cruise Global, much of the discussion around cruise development continues to focus on scale, demand and destination strategy. Yet during the 1:1 session “Spotlight – Aman at Sea,” held on April 13 at the Sunset Vista Salon, the conversation turned to a different question: how is luxury itself being redefined at sea? Through […]
Orient Express Corinthian christened in Saint-Nazaire as world’s largest sailing yacht

At Saint-Nazaire on April 29, 2026, Orient Express and Chantiers de l’Atlantique officially christened Orient Express Corinthian, presented as the world’s largest sailing yacht. The 220-metre vessel, flying the French flag, marks the entry of the iconic brand into maritime hospitality, combining wind propulsion technologies with a high-end cruise positioning. The ceremony took place in […]
Seatrade Cruise Global 2026. What makes a cruise destination distinct: connecting local culture, community and experience

At Seatrade Cruise Global, conversations around growth and infrastructure often dominate discussions about cruise development. Yet during the session “Connecting Local Culture with Cruise: What Makes a Destination Distinct,” held on April 13 at the Sunset Vista Salon, the focus shifted toward a more fundamental question: what truly differentiates one destination from another in an […]
Slower growth and rising costs are reshaping transport dynamics in Latin America and the Caribbean

A more constrained economic cycle is taking shape across Latin America and the Caribbean. In its latest outlook released on April 27, the Economic Commission for Latin America and the Caribbean (ECLAC) now expects regional GDP to grow by 2.2% in 2026, slightly below its previous estimate. Beyond the revision itself, the signal is clear: […]
Seatrade Cruise Global 2026. Shore excursions at a turning point: personalization, partnerships and value creation

At Seatrade Cruise Global, the evolution of cruise experiences is increasingly extending beyond the ship itself. During the session “Reimagining Shore Excursions: Innovation, Scale & the Next Guest Experience,” held on April 13 at the Sunset Vista Salon, industry leaders explored how excursions ashore are undergoing a structural transformation. Bringing together cruise operators, tour providers […]
Seatrade Cruise Global 2026. How travel is reshaping traveler behavior and brand engagement

At Seatrade Cruise Global, discussions around growth, infrastructure and destination strategy often dominate the agenda. Yet during the session “Travel Changes Our DNA — and the Lessons for Brands,” held on April 13 at the Sunset Vista Salon, the focus shifted toward a different dimension of the industry: the traveler. Presenting proprietary research from R&R […]
Seatrade Cruise Global 2026: Private destinations as strategic tools for cruise growth and control

At Seatrade Cruise Global, discussions around cruise expansion increasingly point to a structural shift in how itineraries are designed and managed. During the session “Strategic Destination Development: Integrating Private Islands into the Cruise Ecosystem,” held on April 13 at the Sunset Vista Salon, industry leaders explored how private destinations are evolving from simple beach stops […]
LAC eFTI4ALL. How logistics inefficiencies are shaping industrial competitiveness across the region

Across Latin America and the Caribbean (LAC), industrial activity remains closely tied to the performance of logistics systems. For many companies, supply chains depend heavily on imports, exposing operations to delays, uncertainty, and fluctuating costs. Discussions during the LAC eFTI4ALL webinar highlighted how these constraints go beyond operational challenges. They point to a broader issue: […]
Martinique consolidates its cruise infrastructure to support growing traffic and expanded operations

The close of the 2025–2026 cruise season in Martinique highlights a continued rise in traffic levels, with 568,348 passengers recorded and an increase in port calls compared to the previous season, according to the official announcement. Beyond these figures, the trajectory points to a broader shift: the destination is moving from growth momentum to structural […]
LAC eFTI4ALL. From paper to data: what digital freight frameworks could change in logistics operations

Across Latin America and the Caribbean (LAC), freight operations continue to rely heavily on paper-based processes, despite ongoing efforts to modernize logistics systems. From transport documents to administrative checks, information is often handled through fragmented workflows that limit visibility and slow down operations. During the LAC eFTI4ALL webinar, these constraints were highlighted as part of […]
Seatrade Cruise Global 2026. Beyond passenger numbers: rethinking value creation in cruise calls

At Seatrade Cruise Global, discussions around cruise growth and passenger volumes often dominate the agenda. Yet during the session “Maximising the Benefits of Cruise Calls: Time Ashore, Spend & Impact,” held on April 13 at the Sunset Vista Salon, the conversation shifted toward a more nuanced question: how is value actually created during a port […]