Seatrade Cruise Global 2026. Shore excursions at a turning point: personalization, partnerships and value creation

At Seatrade Cruise Global, the evolution of cruise experiences is increasingly extending beyond the ship itself. During the session “Reimagining Shore Excursions: Innovation, Scale & the Next Guest Experience,” held on April 13 at the Sunset Vista Salon, industry leaders explored how excursions ashore are undergoing a structural transformation. Bringing together cruise operators, tour providers […]